1 ½ Lb. freshly slice deli roast beef (medium/rare)
1 Lb. cream cheese, softened
2 C. sharp cheddar cheese, shredded
8-oz. prepared horseradish or more to taste
Coarse ground black pepper
Combine softened cream cheese and horseradish with mixer in medium bowl until blended well. Add shredded cheddar cheese slowly until folded in. Add black pepper to taste. Lay a slice of roast beef on cutting board and spread small amount of mixture on each slice. Roll the slices of roast beef and cut into pinwheels. Stand pinwheels up on platter for presentation. Chill 1 hour before serving to allow mixture to penetrate beef. Serve alone with toothpicks or with assorted crackers.